Articles
Resources and articles for de-risking and growing your business
Medical Policies - the secret starting point for assessing new opportunities
When analyzing new opportunities, Medical Policies are a powerful starting point for analyzing clinical opportunities as a densely packed resource. They cover many aspects and give you great pointers to additional resources related to your assessment.
Only doing remote interviews? you're missing 80% of the story
Only doing remote interviews? You're missing 80% of the story. Here's what you're missing and how to get the best insights by going on-site.
Regulatory Clearance ≠ Commercial Success: Why Regulatory Approval isn't Enough
Regulatory Clearance ≠ Commercial Success. Understand what other critical success factors you must pay attention to for success.
What works here might not work there - dealing with AI and diversity in Healthcare data
Walking through the challenges of AI in healthcare, types of dataset bias and improving your chances of success at scale.
Leverage your local market without derailing product market fit in your target market
Navigating the benefits and pitfalls of leveraging your local market when your target market is different.
Know what your team really thinks - use pulse surveys for insight and action [leadership best practices]
How do you know how your team really thinks and feels? Using pulse surveys gives you insight and drives action [leadership best practice].
Craft a powerful Solution Slide: The Often-Forgotten Heart of Your Investor Pitch Deck [Pitch Deck Series]
In this second installment of the Pitch Deck Series, we focus on crafting a powerful solution slide for your pitch deck and why it is so critical — why it's a must-have, what your audience wants to know, and how to make it a great slide while avoiding the pitfalls.
Pitch Deck Series – The Competition
Welcome to the Pitch Deck Series! This first installment tackles a slide that trips up many entrepreneurs: the competition slide, and the misconceptions around it.
5 Reasons you want to Pivot early
A pivot can be critical to your startup's success, but it should not be taken lightly. Here are 5 key reasons pivots are costly when performed late — and why you want to pivot early.
Why focusing on value builds a sustainable business
It's all about delivering value. When your business delivers value, your customers appreciate it and are willing to pay — that's why you should always optimize for value delivery in everything you do.